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Communication – Don’t Let It Scare You
Communication is a topic that is relevant in all aspects of life, and since I have noticed it coming up more often in my property/brand relationships I thought it would be good to address during the...
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What is Your "Why"
WHY DO YOU GET OUT OF BED AND GO TO WORK?A few weeks ago I was having a beer with a friend in the sports industry. We started talking about office culture, the challenges of motivating employees; and...
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DARE TO BE GREAT
Your Success is in Your Own HandsI did sales training for a team in Texas last week. As part of the training, I showed a list of executives that had gone through past boot camps I had given when I was...
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Inking A Deal Is Just The Beginning
It has been said that times change and so do people. In the world of sponsorships it could be said that times change and so do contractual needs. So what is the best way to handle this scenario as...
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How to Win Your Fans – Change Your Culture
Are you marketing your team with culture of your fan base in mind? A recent article titled "Bucs Set Sail with Fresh Approach to Business" by Daniel Kaplan in the Sports Business Journal highlighted...
View ArticleSponsorships in a Fantasy (Football) World
With summer ending, the sports world’s attention returns to the National Football League. Training camps are done, the preseason schedule is over and the first week of games is already in the book....
View ArticleTicket Pricing Like Your Career Depended On It
YOU HAVE THREE KEYS TO CONSIDER WHEN SETTING TICKET PRICES Setting ticket prices should be the toughest decision a team has every year.Full Houseread more
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Stand Out From The Crowd: 3 Key Career Tips From Sports Business Professionals
400-plus sports management programs. Thousands of students graduating every year with the hopes of breaking into the cluttered sports business world. Long hours. Low pay. If you are remotely familiar...
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LOOKING BACK AND LOOKING FORWARD
Some of what I learned this year and what I'm looking forward to in 2014 This time of year everyone seems to do a look back at 2013 and a look forward to next year. I'm guessing nobody has ever done...
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Brands and Properties – Ingredients for the Ultimate Celebration
July 4th is a holiday that most Americans equate to military appreciation, baseball, hotdogs, flag waving/displaying, parades, fireworks and other general celebrations in honor of our nation’s birth....
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The Suitest Sale You Can Make
THINK OF A SUITE LIKE A COUNTRY CLUB MEMBERSHIP...PAY FOR WHAT YOU USEOne of my all-time favorite movie scenes is from Glengarry Glen Ross.You know the scene where Alex Baldwin goes berserk on a bunch...
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You Can't Change the Past So Start Selling The Present to Decide Your Future
If you show your resume to ten people, you will likely get ten different opinions on what it should look like. Years ago when I was the teaching assistant for the sport management program at...
View ArticleGet Out of Town Or Out of the Country
Note to readers: This column is not specifically about sponsorship sales or management, but rather about the global sports and entertainment business.I recently had the opportunity to speak at a sports...
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Targeting Youth Can Build Your Fan Base
This past weekend as I dined at a Red Robin restaurant, I was reminded at how powerful targeting youth in your event and marketing efforts can be. I have two kids, 8 and 6 who have a vote (not all the...
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Enhancing Game-Day Experience Through Technology
For at least 20 years, we have known that when it comes to entertaining a sports fan within a stadium or arena, the product on the field or floor is not enough. Modern stadiums and arenas have been...
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